the people collective
branding, website development, collateral
the people collective is a consulting company focused on the areas of people, culture, organisational strategy and large scale change. The team were seeking a new brand identity that accurately reflects the nature of their business and their unique approach - dynamic, fresh and contemporary. The visual cues from the logo, colour palette and graphics have been inspired by a basketball court representing teamwork and an alignment to a collective goal and purpose. The brand mark is the markings of the goal area of the court - in a game of basketball, all players need to understand their role and then cohesively work together to reach the team’s ultimate goals.
As a start-up business Lisa was able to walk us through the process to create our first ever brand, logo and website. Lisa was patient and thorough in her approach, able to move quickly and deliver work of exceptional quality. Her creativity is first rate, combined with a practical and can do approach. Lisa is passionate, flexible and genuinely cares about her clients and her work. I recommend Lisa without hesitation.
— Jo McConnell, Director